Thursday, May 7, 2015

Motivation for Mastering Messaging? Try winning elections!

From a fundraising letter by Robert Reich (on behalf of MoveOn.org):

I think the Republicans are wrong about an awful lot. But you have to give them one thing: They know how to stay on message.

And the hard truth is, Democrats basically stink at it.

The Republican message is simple: Government is the problem. If we just cut taxes and regulations, then voila! Prosperity will follow. It's wrong—dangerously wrong. But the echo chamber of conservative thinktanks, right-wing media, and Republican politicians repeats it over and over and over.

Now here's the key: If we're going to build an economy that works for all Americans, we need to become as effective and disciplined in our messaging as the Republicans.

If Democrats want to win elections, we'd better learn how to master messaging - and then exhibit the discipline to do it.

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