Sunday, June 28, 2015

Renewable energy empowers people: A message of hope to the American public

Subtitle: But for traditional utilities like APS and TEP the message is "get on board or get out of the way. "

If you are about to get hit by a semi, it makes sense to get in the driver's seat or get the hell out of the way. The archaic business model of public utilities is about to get rolled by renewable energy, specifically solar. Smart utilities are getting into the business to save money and just as importantly to rebuild a compact with their customers emphasizing conservation and renewable energy.

Stupid utilities, on the other hand, and they do exist, will cling to the old business model, will inflict economic damage to their customers, and are going to go down gasping. But not before they keep America from achieving its innovative potential.

Check my take on this by reading this article from the New Yorker. On my reading, I experienced a rare emotion - hope. We can reinvent America, achieve energy independence, and effectively deal with climate change. Bill McKibben provides concrete examples of energy companies that are out in front of the wave.

Power to the People: Why the rise of green energy makes utility companies nervous. BY BILL MCKIBBEN appearing in the online version of The New Yorker Annals of Innovation JUNE 29, 2015 ISSUE.

h/t to Nathan Hicks via Lise Hicks

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