I swiped most of the headline from Rick Wilson’s column - and more on that below.
Trump Can’t Handle the Truth, and We Just Proved It with the MOURNING IN AMERICA ad. Daily Beast Editor-At-Large Rick Wilson writes The Gipper was an avatar of America’s dreams; The Donald’s brand is American weakness and decline, and the preposterous idea that he alone can fix it.
Like most of you, I didn’t start Monday wondering what it would feel like to be the target of a long string of Donald Trump’s dick-size-compensation insults, but since my friends and I in the Lincoln Project are now living very much rent-free in Donald Trump’s tiny brain, I thought I might give you a little insight on “Mourning In America,” the ad that launched a thousand tweets.
The president had nothing better to do, because the pandemic is in the rear-view mirror, the death count has dropped to zero, our economy has bounced back so that we’re not saddled with massive debt and deficit driven by his corrupt son-in-law’s divide-the-spoils seizure of drugs and PPE, and the states can fling wide the doors of every business now that there are clear skies ahead.
We called the ad that shook Trump so badly “Mourning In America” as both a homage to and a flip of the classic 1984 Hal Riney ad, “Morning In America.” That brilliant, evocative minute caught a moment of uplift in the minds and hearts of American voters in that rarest of political spots; it was true in the audience’s gut.
We told a darker story, one that reflects the painful reality of what Americans both know and feel today: that with the COVID death toll mounting and the president’s attention to the crisis—never quite as intense as it should have been—wavering, we’re a nation locked in a problem largely of Trump’s making. That sting he felt watching the ad—and watching it, and watching it, and watching it—was knowing the deaths and the economic destruction are being laid at his feet, and rightly so.
Watching him completely melt down—and Donald, we heard about your hissy-fit on Air Force One today; so did a lot of reporters in the back of the plane—was, I freely admit, very satisfying.
While Trump delivers happy-talk lies, it was his choice to delay, deny, and deceive the American people for two months even when the scope and danger of the virus was readily apparent. It was his choice not to begin the preparations to protect both Americans’ health and the American economy.
Unlike Reagan, who was a tremendous salesman for America and for the American dream, Donald Trump is a salesman only for his own line of tiresome bullshit. In the darkest days in the last two months, he’s cared about little but his vaunted “ratings” and his own political prospects. There’s never been a secret heart of goodness in Trump, never a moment of munificence or compassion.
Reagan believed in more than himself. Trump believes in nothing but himself. The Gipper was an avatar of America’s dreams. The Donald’s brand is American weakness and decline, and the preposterous idea that he alone can fix it.
From the very start of Donald Trump’s campaign in 2015, he occupied the most negative messaging space imaginable. His infamous American Carnage inauguration speech led to possibly the greatest five words ever spoken by a retired president on the inaugural stage when George W. Bush said, “That was some weird shit.”
BTW: Did George W. Bush Describe President Trump’s Inauguration as ‘Some Weird Sh*t’? Apparently so. Based on reporting in snopes.com According to reports, three unnamed witnesses heard Bush refer to the 45th president’s inauguration using the phrase.