The Lincoln Project, a group of conservatives that really don’t like Trump, is running some rather fine attack ads. Most recently, they’ve taken after Moscow Mitch but in a different way. The ad exposes McConnell’s rise to a multimillionaire status, branding him Rich Mitch.
From the Lincoln Project’s mission statement: “Defeat President Trump and Trumpism at the ballot box.”
We do not undertake this task lightly nor from ideological preference. Our many policy differences with national Democrats remain. However, the priority for all patriotic Americans must be a shared fidelity to the Constitution and a commitment to defeat those candidates who have abandoned their constitutional oaths, regardless of party. Electing Democrats who support the Constitution over Republicans who do not is a worthy effort.
If the video does not play for you, go to the web site: https://lincolnproject.us/news/rich-mitch/
The Never Trumpers might finally be on to something writes Paul Waldman in the Washington Post’s Plum Line. Here’s a bit of that.
The quandary of the “Never Trump” Republicans has always been that although they get plenty of attention from the media, their success in persuading rank-and-file members of their party to reject this president has been negligible at best.
But 2020 is not 2016, for any number of reasons, and they’re hoping that things can be different this time.
Their latest effort, called Republican Voters Against Trump, is launching a $10 million advertising campaign with a somewhat different focus than those of the past. Rather than showing President Trump saying deranged things or listing his missteps, we hear from a Republican voter who has turned against him. Here’s the prototype …
You have to go to the original post to view the clip. In brief: “I’d vote for a tuna fish sandwich before I’d vote for Trump again,” says Republican Jack Spielman in a video made by Republican Voters Against Trump.
There are reasons to doubt whether this can be effective. But I’d argue that it has a better chance of working than almost any other message.
First, “working” doesn’t mean persuading 20 percent or even 10 percent of Republicans to vote for Joe Biden. It needs only to mean creating a permission structure for them to do so — even if it means only a few thousand votes move in a few key states. That could be enough to swing the election.
And that’s what this message is about. It doesn’t try to convince its targets that Trump is bad; they know all the reasons that’s true. What it does is say, There are other Republicans, people just like you, who have the same doubts you do.
If you’re a Republican, even one disgusted with Trump, voting for a Democrat is an extraordinarily difficult thing to do. It calls your entire identity into question. In order to do it, you need to be convinced that you can choose Biden and still remain a Republican.
In 2018, the Democratic sweep was driven by suburban areas where there are plenty of moderate Republicans, especially women. There’s a good deal of evidence that these voters were pulled toward Democratic candidates out of disgust with Trump, but the Never Trumpers don’t actually want them to become Democrats, which is a high hurdle to clear.
They just want them to vote against Trump, this one time. And if that means telling themselves they’ll return to the GOP in 2024 once it nominates a saner candidate, that’s just fine.
Thanks to Charlie Sykes’ post in The Bulwark.