Saturday, May 22, 2021

Recommended reading - Trump's slide to online irrelevance

Trump is sliding toward online irrelevance. His new blog isn’t helping. The former president’s aides said his new online presence would ‘redefine the game.’ But his heavily promoted blog is seeing few visitors.

“He’s whistling in the wind,” said Megan Squire, a computer science professor at Elon University who studies right-wing online organizing and reviewed data about Trump’s audience. “People just aren’t following him to his little desk platform, and we can see that in the numbers. The difference is ridiculous. He doesn’t have that same ability anymore to constantly put his content in people’s faces the way he did before.”

The data doesn’t break out visits just to Trump’s blog, but a separate analysis shows how little those blog posts are getting passed around the Web.

Each blog post includes a Facebook and Twitter share button, allowing fans to spread Trump’s words on networks where they would otherwise be banned. But not many fans appear to be doing so: Social engagement across the Web with Trump’s blog, including reactions and shares on Facebook and Twitter, plummeted from 159,000 interactions on its first day to fewer than 30,000 the second and haven’t crossed 15,000 interactions any day since, BuzzSumo data show.

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